Brand Punching : Some Brands & Their Punchlines
Fastrack Punch Line: - How Many You Have?
Explanation of the Advertisement: - A class is in progress with the teacher taking attendance. Students raise their hands as the teacher calls out names. As Siddharth is about to answer his call, a girl sighs “oh, yes sir” for him. Another girl joins her and echoes longingly “oooooh, yes sir.” Many hot “yes, yes, yes, yes, yes...” come now for our dude. Final shot of the visibly embarrassed Siddharth covering his face with a fast track watch in his hand
Target Audience:- The youth of society i.e. school and college going students.
Message Conveyed:- The wrist watch of fast track is so stylish that every body wants one on their hand. People wearing these wristwatches are style icons.
AIR DECCAN.PUNCH LINE: - ‘SIMPLIFY’
Explanation of the Advertisement:An old man receives a plane ticket from his son which makes him emotional. Going back to the old days, he thinks of the time when he had made a toy plane... for his son. Happy with the things the little boy had took it all over the village. Cut to the present where villagers admire his now grown-up son and see him off. Reaching the airport with his only bag, he is taken care off well by the staff. An official checks his bag and smiles affectionately to him on finding a toy plane. The ad ends on the logo: AirDeccan.Simplify
TARGET AUDIENCE: The target audience would be the middle class people of India who often have to fly through airplanes. Also it targets the people who travel by various other modes of transportation like trains to shift to air deccan.
MESSAGE CONVEYED: They are trying to convey to the people of India that by flying through AIR DECCAN they can fly at cheapest rates and the connectivity is so good that it even takes cares of the villagers and also the hospitality and the staff of air deccan is very good.
Mentos Punch Line: -: “Dimag ki batti Jagao”
Explanation of the Advertisement: - It is about a looser and his coach who tries hard to find the right field for this looser. He tries football, basketball and then darts and he as usual fails at all the things. By this his coach gets really frustrated. He then eats mentos to cool himself, after eating it the coach gets and idea to take him in a game where he has to throw knifes at a girl standing and since the student is a looser so he would always miss the target. But for the first time in spite of missing the target he manages to be winner.
Target Audience: Small kids who get really excited about having some mischievous thoughts. They believe by having mentos they will also get some amazing ideas like that. Also for people who get frustrated very easily so that by eating mentos they remain cool
Message Conveyed: - It is done in a very humorous way that by eating mentos people would get some great ideas and they would utilize their brains. People become relaxed (tension released) by eating it
Hutch Punch Line: - Wherever You Go It Follows You.
Explanation of the Advertisement: - A person stands at the edge of a mountain where nobody is around. He is the only person standing there. The person shouts loudly from the mountains edge so that someone could hear him. He shouts saying “HI…..hello can you hear me”. Then the advertisement ends by displaying that std rates from orange to orange i.e. from Hutch network to Hutch network anywhere in India is Rs 1.
Target Audience: Most of the mobile users which is presently at 5 million and is expected to double in next 5 years. It specially invites the Hutch service users to take this service and there by it captures the national calls market.
Message Conveyed: - The long distance calls from and Hutch to Hutch network is at the rate of Rs 1 so it is easier to call ,instantaneously, at a very cheap rate.
Explanation of the Advertisement: - A class is in progress with the teacher taking attendance. Students raise their hands as the teacher calls out names. As Siddharth is about to answer his call, a girl sighs “oh, yes sir” for him. Another girl joins her and echoes longingly “oooooh, yes sir.” Many hot “yes, yes, yes, yes, yes...” come now for our dude. Final shot of the visibly embarrassed Siddharth covering his face with a fast track watch in his hand
Target Audience:- The youth of society i.e. school and college going students.
Message Conveyed:- The wrist watch of fast track is so stylish that every body wants one on their hand. People wearing these wristwatches are style icons.
AIR DECCAN.PUNCH LINE: - ‘SIMPLIFY’
Explanation of the Advertisement:An old man receives a plane ticket from his son which makes him emotional. Going back to the old days, he thinks of the time when he had made a toy plane... for his son. Happy with the things the little boy had took it all over the village. Cut to the present where villagers admire his now grown-up son and see him off. Reaching the airport with his only bag, he is taken care off well by the staff. An official checks his bag and smiles affectionately to him on finding a toy plane. The ad ends on the logo: AirDeccan.Simplify
TARGET AUDIENCE: The target audience would be the middle class people of India who often have to fly through airplanes. Also it targets the people who travel by various other modes of transportation like trains to shift to air deccan.
MESSAGE CONVEYED: They are trying to convey to the people of India that by flying through AIR DECCAN they can fly at cheapest rates and the connectivity is so good that it even takes cares of the villagers and also the hospitality and the staff of air deccan is very good.
Mentos Punch Line: -: “Dimag ki batti Jagao”
Explanation of the Advertisement: - It is about a looser and his coach who tries hard to find the right field for this looser. He tries football, basketball and then darts and he as usual fails at all the things. By this his coach gets really frustrated. He then eats mentos to cool himself, after eating it the coach gets and idea to take him in a game where he has to throw knifes at a girl standing and since the student is a looser so he would always miss the target. But for the first time in spite of missing the target he manages to be winner.
Target Audience: Small kids who get really excited about having some mischievous thoughts. They believe by having mentos they will also get some amazing ideas like that. Also for people who get frustrated very easily so that by eating mentos they remain cool
Message Conveyed: - It is done in a very humorous way that by eating mentos people would get some great ideas and they would utilize their brains. People become relaxed (tension released) by eating it
Hutch Punch Line: - Wherever You Go It Follows You.
Explanation of the Advertisement: - A person stands at the edge of a mountain where nobody is around. He is the only person standing there. The person shouts loudly from the mountains edge so that someone could hear him. He shouts saying “HI…..hello can you hear me”. Then the advertisement ends by displaying that std rates from orange to orange i.e. from Hutch network to Hutch network anywhere in India is Rs 1.
Target Audience: Most of the mobile users which is presently at 5 million and is expected to double in next 5 years. It specially invites the Hutch service users to take this service and there by it captures the national calls market.
Message Conveyed: - The long distance calls from and Hutch to Hutch network is at the rate of Rs 1 so it is easier to call ,instantaneously, at a very cheap rate.
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